The creative intelligence
powerhousefor beauty and wellness
brands.
Prova brings trend forecasting, competitive ad intelligence, compliance, and performance into one workspace — so beauty, skincare, and wellness teams create with foresight instead of guesswork.
One workspace for the signals that shape a beauty brand.
Search demand, social trends, competitor creative, claims compliance, and real performance usually live in ten different tools. Prova unifies them — built for how modern brand and creative teams actually work.
Eight surfaces, one creative loop.
Performance
0Read the truth. Real performance across your live accounts, windowed to the period that matters.
Analyze
Grade the work. Creative analysis and pre-flight scoring on every asset before it ships.
Forecast
See what’s next. Trend forecasting across Google, TikTok, and Pinterest, with creative-aesthetic reads on the category.
Intel
Know the field. Competitive ad intelligence — what rival brands run, and how their creative reads.
Briefs
Hook • Format • ClaimBrief with foresight. Creative briefs built from your trends, competitors, and what worked last time.
Compliance
Stay clear. AI compliance counsel that flags risky claims and rewrites copy to the rules for each market.
ROI
Prove the return. True-ROI projections that separate real return from reported spend.
Loop
Close the loop. Retrospectives that turn each campaign’s result into the next brief.
One loop, brief to signal — and back.
Loop ties every surface into a single cycle: each campaign’s signal becomes the brief for the next.
Built for beauty, skincare, and wellness brands — and the agencies behind them.
Prova is a creative-intelligence platform for the beauty and wellness category. We started from a simple frustration: the signals a brand needs to create well are scattered across search tools, social dashboards, ad libraries, spreadsheets, and inboxes.
So we built one place that reads demand before it peaks, watches the competitive field, keeps claims compliant, and ties performance back to the next brief — a single creative loop, tuned for the way beauty and wellness teams work.
See it on your brand.
Prova is invite-only while we onboard our first brands and agencies. Tell us about your team and we’ll set you up.
or email hello@prova.co