Terms of Service.

Acceptance of terms

By accessing or using Prova, you agree to be bound by these Terms of Service and our Privacy Policy. If you are using Prova on behalf of an organization, you represent that you are authorized to accept these terms on its behalf. If you do not agree, do not use the service.

The service

Prova is a creative-intelligence platform that helps brands and agencies analyze advertising performance and creative, generate briefs and recommendations, and forecast demand. Prova is currently offered on an invite-only basis and may change as we develop it. We may add, modify, or discontinue features at any time.

Eligibility and accounts

You must be 18 or older and able to form a binding contract to use Prova. Access is provisioned by invitation to a workspace. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account, and you agree to notify us promptly of any unauthorized use.

Acceptable use

You agree not to:

• Use Prova in violation of any law or third-party right.
• Access data or accounts you are not authorized to access.
• Attempt to disrupt, reverse-engineer, or gain unauthorized access to the service or its infrastructure.
• Resell or provide the service to third parties except as expressly permitted.

Connected platforms

When you connect a third-party advertising platform, you authorize Prova to access the accounts you select on your behalf, and you represent that you have the right to grant that access. Your use of each connected platform remains subject to that platform’s own terms. Prova accesses connected advertising data on a read-only basis and does not modify your campaigns. You are responsible for the accounts and authorizations you connect.

Your content and data

As between you and Prova, you retain all rights to the content and data you provide or connect (“Customer Data”). You grant Prova a limited license to host, process, and display Customer Data solely to provide and improve the service for you. You are responsible for the accuracy of, and your rights to use, the Customer Data you supply.

AI-generated output

Prova uses automated models to produce analyses, briefs, and recommendations. This output is provided for your informational use, may be inaccurate or incomplete, and is not legal, financial, or professional advice. You are responsible for reviewing and validating any output before relying on or acting on it.

Fees

During the current invite-only period, Prova may be provided without charge or under separately agreed terms. If we introduce fees for your workspace, we will give you notice and your continued use after fees take effect will constitute acceptance of them.

Intellectual property

Prova, including its software, design, and content (excluding Customer Data), is owned by us and protected by intellectual-property laws. These terms do not grant you any right in Prova other than the limited right to use the service as permitted here.

Confidentiality

Each party may have access to the other’s non-public information. Both parties agree to protect such information and to use it only as needed to exercise rights and perform obligations under these terms.

Disclaimers

Prova is provided “as is” and “as available,” without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or that any result or recommendation will be accurate.

Limitation of liability

To the maximum extent permitted by law, Prova will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, or data, arising out of or related to your use of the service. Our total liability for any claim relating to the service will not exceed the amounts you paid us, if any, for the service in the twelve months preceding the claim.

Indemnification

You agree to indemnify and hold Prova harmless from claims, losses, and expenses arising from your Customer Data, your use of the service, or your violation of these terms or any third-party right.

Term and termination

These terms apply while you use Prova. You may stop using the service at any time. We may suspend or terminate your access if you violate these terms or to protect the service. On termination, your right to use Prova ends; provisions that by their nature should survive will survive.

Governing law

These terms are governed by the laws of the United States and the State in which Prova is established, without regard to conflict-of-laws principles. The courts located there will have exclusive jurisdiction over disputes arising from these terms, except where applicable law provides otherwise.

Changes to these terms

We may update these terms from time to time. When we make material changes, we will update the “Last updated” date above. Your continued use of Prova after changes take effect constitutes acceptance of the updated terms.

Contact

Questions about this document? Reach us at corey@prova.co.